ADVENTURE MARKETING
SOCIAL MEDIA MARKETING + INFLUENCER MANAGEMENT
Freedom in Reach: Enhancing Accessible Adventures with LatchXtend
In the LatchXtend campaign, I collaborated with influencer Kristi Cook of AccessibleAdventures to promote Lippert's accessibility product for the RV community. The campaign leveraged paid social media promotions, targeted audience demographics, and authentic storytelling to drive sales and engagement. By strategically managing the budget and influencer partnership, we effectively raised awareness and educated the audience about the product's benefits, resulting in a successful marketing initiative.
LEVERAGE AUDIENCE DEMOGRAPHICS + INFLUENCER ENGAGEMENT
I was excited to launch this campaign, as aligning a product with its core demographic is always a win. The authentic benefits of LatchXtend shone through in this partnership, and our collaborations with the paid social media team and content whitelisting optimized our reach to the right audience.
This campaign received 137K total organic impressions, 205K in paid social, and 19 post shares.
The LatchXtend campaign significantly benefited the company by boosting page engagements and enhancing brand recognition within the RV community. The targeted social media promotions and strategic influencer collaboration increased audience engagement and interest, positioning LatchXtend as a valuable solution for individuals with limited mobility. Additionally, the optimized use of the marketing budget ensured a high return on investment, making the campaign a cost-effective strategy for promoting accessibility within the RV market.
