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Journal


The Pros and Cons of Having an Agent as an Influencer
As someone who’s experienced both sides of the influencer world—with and without an agent—and who now works directly with influencers and...
Nov 5, 20243 min read


How to Connect Your Accounts with Brands for Collaborations: An Updated Guide for Influencers (October 2024)
As an influencer, connecting your accounts with brands is essential for successful collaborations. This guide will walk you through the...
Oct 10, 20242 min read


The Downfall of a Brand Ambassador Program: Lessons Learned from a Crappy Partnership
As someone who has spent years in the RV industry as both a content creator and brand ambassador, I’ve had the privilege of working with...
Sep 30, 20244 min read


Why Positioning Your Product on LinkedIn is Essential: Insights from 12 Years of Marketing Experience
When it comes to B2B marketing, many companies often overlook one of the most powerful tools at their disposal: LinkedIn. While...
Sep 11, 20243 min read


From Partner to Afterthought: The Cost of Neglecting Your Influencer Program
As an RV and outdoor influencer with nine years of experience, I’ve had the pleasure of working with numerous brands in the industry....
Aug 29, 20243 min read


🔑 The Real Key to Influencer Marketing Success: Balancing Tech with Personal Relationships
In the fast-paced world of social media marketing, it's tempting to rely heavily on technology to manage influencer collaborations. With...
Aug 28, 20242 min read


The Strategic Advantage of a Brand Ambassador Program for RV Companies
Let’s face it—standing out in the crowded RV market can feel like trying to find a campsite on a holiday weekend: challenging, sometimes...
Aug 12, 20244 min read


Measuring ROI: How to Track and Evaluate Influencer Campaigns
As an influencer marketing manager, I’ve seen the transformative impact influencer campaigns can have on a brand’s visibility,...
Jul 24, 20243 min read


How to Work with Influencer Effectively: A Guide for Brands
In the ever-evolving landscape of digital marketing, partnering with influencers has become a powerful strategy to reach targeted...
Jul 24, 20242 min read


How to Create the Perfect Media Kit: A Guide for Influencers
As an influencer marketing manager, I've seen firsthand how a well-crafted media kit can make a significant difference in securing brand...
Jul 24, 20242 min read
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