How to Connect Your Accounts with Brands for Collaborations: An Updated Guide for Influencers (October 2024)

As an influencer, connecting your accounts with brands is essential for successful collaborations. This guide will walk you through the current steps to ensure you're fully set up and ready to go! I’ve also created an interactive Tango to help you complete the process step-by-step. You can find it HERE.

Why Is This Important?

Connecting your social media accounts with brands allows them to access the metrics and data they need to evaluate your performance and ensure alignment for campaigns. This transparency is critical in building trust and creating long-lasting partnerships.

Step-by-Step Process

1. Log in to Your Meta Business Suite

   • Ensure that you have admin access to your Facebook Page and Instagram account.

   • Navigate to the "Settings" section.

2. Connect Instagram to Your Facebook Page

   • In the Meta Business Suite, go to "Accounts" > "Instagram Accounts."

   • Select "Connect" and follow the prompts to log into your Instagram account.

3. Link to Brand Collabs Manager

   • After linking your Instagram and Facebook accounts, go to "Brand Collabs Manager."

   • Select "Connect Your Profile" and follow the instructions to apply for access if you haven’t already done so.

4. Verify Your Account

   • Once connected, Meta may request additional verifications to ensure the security and authenticity of your accounts. Complete these steps to avoid any disruptions during collaborations.

5. Grant Access to Brands

   • When working with brands, you may need to give them access to specific data or permissions within your Meta Business Suite. Always check with the brand’s team to confirm which level of access they require.

     
     

Stay Updated

Keep in mind that Meta regularly updates these procedures, so it’s essential to stay informed. This guide is up to date as of October 2024, but always check for the latest updates in the Meta Business Suite or consult with the brand you’re collaborating with to ensure everything runs smoothly.

For a detailed, interactive walkthrough, check out the Tango tutorial here.