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ADVENTURE MARKETING
CAMPAIGN STRATEGY + INFLUENCER MANAGEMENT
Spring Into Summer
I spearheaded a campaign targeting a specific demographic by utilizing two carefully selected influencers. The campaign was designed to drive engagement and sales among current and potential RV owners.
DRIVE ENGAGEMENTS & SALES
I led a successful campaign targeting RV owners and potential customers by selecting and managing two influencers. Collaborating with the paid social team, we drove engagement and sales by increasing page engagement and product awareness. The campaign achieved over 132K impressions with a CPM of $10.16, effectively reaching and engaging the target demographic.
This campaign significantly benefited the company by driving higher engagement and sales among RV owners and potential customers. By strategically leveraging influencers and collaborating with the paid social team, the campaign increased product awareness and brand recognition. The high number of impressions and cost-effective CPM demonstrated the campaign's efficiency and effectiveness in reaching the target audience, ultimately boosting the company's market presence and sales performance.
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