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The owner of Fullstop Adventure, Christian Axness headshot/profile photo. Woman wearing a scarf sitting in front of a modern art piece

HELLO, MY NAME IS CALA

Influencer Marketing Strategist

Most influencer marketing doesn't work because brands are buying posts instead of building relationships. I know — I spent 10 years on the creator side of 50+ brand partnerships. Now I bring that experience to the brand side, helping outdoor, adventure, and lifestyle brands build influencer programs that drive real results.

Are you an influencer or content creator?

Together, We'll Make your Brand Shine

When you work with Full Stop, you work with me — directly. No account managers, no handoffs. You get a strategist who spent ten years as a full-time creator and then built a national brand's influencer program from the inside. Every program I design carries both perspectives, because I've lived both.

FULLSTOP

★★★★★

"Christian brings energy, strategy, and creativity to everything she does. We're now in our second year of working together, and I've seen firsthand how invaluable she is. Before stepping into a consulting role for Lippert's influencer program, she was actually an influencer in our network. That experience — along with her background as a content creator and marketer — gives her a unique perspective.

Her expertise has grown our program to what it is today."

~ FELICIA KNUTSON, DIRECTOR OF SOCIAL MEDIA ~

MY SERVICES

Work with Me

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Influencer Management

I take the heavy lifting off your shoulders, allowing you to focus on what you do best while ensuring your influencer marketing campaigns are impactful and efficient. 

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PR & Community Manager

I ensure that your brand maintains a strong and positive presence in the public eye, fostering a loyal community and driving continuous growth.

Social Media
& Branding Manager

I help you build a strong, recognizable brand and foster meaningful connections with your audience.

DISCOVER THE DIFFERENCE

Why choose Full Stop

01

Niche Expertise:

Specializing in the adventure, outdoor, and travel space, I understand the unique dynamics and preferences of these audiences, ensuring that your campaigns are precisely targeted and highly effective.

03

Comprehensive Services:

From branding strategy to social media marketing and influencer partnerships, I offer a full suite of services designed to elevate your brand.

05

Collaborative Partnership:

I have a deep network of influencers whose audiences align with your target market, providing authentic and influential voices to amplify your brand's message.

02

Proven Track Record:

Ten years as a full-time creator. 50+ brand partnerships from the creator side. Then I crossed the table: I built Lippert's influencer program from zero — 12 campaigns in the first six months, creator-built ads converting at 4.02% against a 1.5% industry benchmark, and an 80% budget increase into year two. I don't just understand both sides of influencer marketing. I've delivered on both.

04

Customized Campaigns:

Every campaign is crafted to meet your specific goals and speak directly to your target demographics, ensuring maximum engagement and conversion.​

06

Authentic Engagement:

My approach focuses on creating genuine connections between your brand and your audience, fostering loyalty and long-term relationships that go beyond mere impressions.

BOOK A CALL    •    BOOK A CALL    •    BOOK A CALL

BOOK A CALL    •    BOOK A CALL    •    BOOK A CALL

A GUIDE TO CRAFTING YOUR BRAND & PARTNERING WITH TOP COMPANIES

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LATEST POSTS

From the Journal

The Pros and Cons of Having an Agent as an Influencer

November 5, 2024

The Pros and Cons of Having an Agent as an Influencer

How to Connect Your Accounts with Brands for Collaborations: An Updated Guide for Influencers (October 2024)

October 10, 2024

How to Connect Your Accounts with Brands for Collaborations: An Updated Guide for Influencers (October 2024)

The Downfall of a Brand Ambassador Program: Lessons Learned from a Crappy Partnership

September 30, 2024

The Downfall of a Brand Ambassador Program: Lessons Learned from a Crappy Partnership

FULLSTOP

ADVENTURE MARKETING

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